A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. Theye are so familiar that no longer need text for you to recognise the brand the symbol represents.
LUXOR - Bring a brand to life with illustrations
Many brands choose to use illustration to do at least some of the talking for them, and if it’s true that an image speaks a thousand words, it’s easy to see why. An image can communicate what copy and typography often can’t, at once setting out a mood, tone of voice, target audience and attitude with a smart visual.
NOAH'S ARK - Interactive Magazine
I found that Magazine platforms are extremely intuitive. Digital publications allow us to present content in a way that's engaging and delivers impact. Interactivity can make improve the relationship between readers and your magazine. It helps you communicate on multiple levels and provide a multisensory experience.
Furthermore, interactive rich media requires an action from the reader. He has to click on the interactive elements that you have prepared for him on the pages of your magazine, so in a way, the reader becomes actively involved in the process. He gets to explore pieces of information or entertainment that you have incorporated in your magazine, so in a way he becomes a part of it. If you want to connect with your audience, this is the way to do it.
Furthermore, interactive rich media requires an action from the reader. He has to click on the interactive elements that you have prepared for him on the pages of your magazine, so in a way, the reader becomes actively involved in the process. He gets to explore pieces of information or entertainment that you have incorporated in your magazine, so in a way he becomes a part of it. If you want to connect with your audience, this is the way to do it.
